It all began with a trucker hat.
My love for branding & merchandise started almost 20 years ago at Fernie Brewing Co.
I started with one t-shirt design & a trucker hat to "try it out" to see if we could sell some branded merchandise.
Fast forward nearly 20 years, and my FBC Merch Collection grew to be a major profit centre for the company and arguably the best collection of any Craft brewery in Canada.
I absolutely loved seeing our pieces worn in the Tasting Room, at the local Ski Hill and obviously at beer festivals. I was astounded to see it pop up all over the place - worn by TV Show Hosts, spotted in airports around the globe & constantly shared across our Social platforms.
But most of all, it was so much fun, and allowed me to express my creativity all while being highly profitable & increased our connection with our loyal customers.
Summertime:
Family campouts & fly-fishing trips with my heli-flying husband and kind and sporty son.
Dog-walks with our Golden Retriever Rocky.
At the beach and on the trails.
YOU CAN FIND ME:
Weak coffee OR beer.
Cheap chinese plastic gear.
Forest fires and lower snowpacks.
Typos and mismatched fonts.
I'm NOT ABOUT:
Friends on powder days.
Beanies & crewnecks.
Girls in sport & women in business.
My home town roots & giving back.
Cutting out the 'meh' to make room for the very best.
I BELIEVE IN:
A born and raised Fernie girl, Lenka returned to her home town 25 years ago for "one more ski season". Fast forward to now and after a vibrant career helping build some of BC's biggest brands, Lenka started Spin Branding to maximize her creative freedom and spend more time in the mountains, as that's why she moved back home.
Lenka's career has seen her wear many hats across business, finance, retail, branding and leadership. This variety has made her the creative she is, with the ability to be innovative and problem solve.
Her truest passion has always been building the brand. Using colour and design to continue a brand's story through merchandise became her forte. Taking inspiration from the surrounding Rocky Mountains, Lenka's design style is mountain-modern. Soft, comfortable, classic pieces that you can take with you on any and all adventures.
When not in the office, you'll find Lenka on the slopes with her family, on bike trails with her amazing friends, on dog walks with her pup Rocky & enjoying a pint on a local patio.
I'm Lenka, a Branding & Merchandise expert from Fernie, BC who loves coming up with remarkable promotional ideas, small business & powder skiing.
Lenka Hawrys
hey there !
spin founder...
SPIN MISSION:
Spin Branding is a boutique branding agency that helps small & medium sized businesses stand out and be remarkable through custom branded merchandise.
We are passionate about quality, thoughtful design and creating brands that people absolutely love.
Spin Values
We have an uncompromising commitment to quality. That wow factor. The oohh's & aahh's. That's what you'll get.
quality always:
Lead the way:
Our job is to ensure that your project is on brand
and that every aspect of your merch & promotional products are just that.
Decisions made today will impact the world of tomorrow. Our MO is quality and we're on a mission to do better through:
LOCAL * CANADIAN MADE * SUSTAINABLE *
SUPPORT THE MAKERS * QUALITY
Respect the details:
THIS IS FUN:
We're passionate about this, so we look for fun & innovative ways to showcase your brand.
This is branding, it should be fun!
Adventure more & better:
Get outside, get after it! Be adventurous in life and business. Think outside the box. Be remarkable. Be remembered. This is the way!
local love:
Community is everything. Support local through your purchases & contributions.
And you are the expert in your local market! The That's your competitive advantage over the corporate giants. Let's tell that story.
My Favorite Things
Sunshine. Wayfarers kickstarter semiotics, quinoa godard dreamcatcher hexagon pop-up hoodie.
Ice cream. Microdosing gochujang keffiyeh salvia. Hoodie knausgaard art party.
my guilty pleasure
Photos! Hashtag fashion axe palo santo fanny pack, ramps cornhole messenger bag asymmetrical.
We feel so thankful to be able to live and work in our amazing community - Fernie, BC. We want to contribute back to the numerous organizations and the majestic environment that we get to recreate and live in.
We support through memberships, donations & volunteering with the following organizations:
She Jumps
Fernie Freestyle Club
Fernie Trails Association
Protect Our Winters Canada
Variety BC
Spin GIVES back
Shop the Spin Collection
We love making our own products too.
Be sure to check our own collection of goods that are...
Designed By Spin.
We've got the outdoor & apres essentials:
Camp Cups & Tumblers * Beanies & Ballcaps
Crewnecks & Hoodies
Tees & Tops * Books & Stationary
Stickers & more!
Plus our own collection of Digital Downloads for remarkably branded business templates & brand kits.
Designed by Spin goods...